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  • Writer's picturejames allen

The Perils of Web 2 "Click Bait" in Web 3 Music: A Deceptive Promotion

Updated: Jun 27, 2023

Case Study: I recently saw a tweet from the Founder of Where Music's Going: '10% of music streams are fraud.' I pressed him on it. He cited something from 20202. He then revised his estimate to "3-10+%"


What the hell does he mean? 3% - 100%? He either has no idea what he is talking about or uses Web2 clickbait tactics. I got heated, and he blocked me. I can only assume he is continuing to spew misinformation. This is dangerous.

Later, he said, "By definition, it's impossible to know the exact number. That's the definition of fraud." That's a huge red flag.


In the dynamic landscape of the internet, the transition from Web 2 to Web 3 has brought numerous advancements and opportunities, particularly in music products and services. However, with this progress comes a lurking danger: using Web 2 "click bait" tactics to promote Web 3 music offerings. This blog post will delve into this deceptive marketing strategy's potential risks and pitfalls, emphasizing the importance of open and transparent promotion in the Web 3 era.

The Rise of Web 3 in the Music Industry Web 3, often called the decentralized web, represents a paradigm shift in how we interact with technology and the interwebs. With blockchain technology, smart contracts, and decentralized applications (dApps), Web 3 has opened up new possibilities for the music industry. It enables artists to retain control over their intellectual property, connect directly with their fans, and explore innovative revenue models.

The Appeal of Web 2 "Click Bait" Tactics Web 2, characterized by platforms like Facebook, Twitter, and YouTube, was built around attracting as many users as possible to generate ad revenue. In this environment, "clickbait" became a popular marketing technique. Clickbait refers to sensationalized headlines, misleading thumbnails, and deceptive tactics to lure users into clicking on a link, often leading to low-quality content or irrelevant advertisements.

The Dangers of Web 2 "Click Bait" in Web 3 Music:

While the emergence of Web 3 has brought about significant advancements, the music industry must be cautious to avoid falling into the same pitfalls as Web 2. Utilizing clickbait techniques to promote Web 3 music products and services poses several dangers:

  1. Loss of Trust: Clickbait relies on misleading users, eroding industry trust. In Web 3, where transparency and user empowerment are paramount, dishonest marketing practices can harm the reputation of artists, platforms, and the broader ecosystem.

  2. Unfulfilled Expectations: Clickbait often creates exaggerated promises and expectations that fail to deliver. In the context of Web 3 music products, misleading users about the capabilities or benefits of a service can lead to disappointment, disillusionment, and a loss of interest in exploring other genuine Web 3 offerings.

  3. Adoption Hurdles: Web 3 technology and its associated products already face significant challenges in adoption and understanding. The use of clickbait further complicates this issue, as it confuses and misleads users, hindering the potential growth and acceptance of Web 3 music platforms.

  4. Negative Perception of Web 3: By leveraging clickbait, the music industry risks perpetuating the negative stereotypes associated with Web 3, such as scams, shady practices, and lack of credibility. This undermines the genuine efforts of innovative projects and sincere artists to drive positive change in the industry.

Embracing Transparency and Authenticity in Web 3:

As the music industry navigates to Web 3, it must prioritize transparency and authenticity in its marketing endeavors. Here are some critical steps to promote Web 3 music products and services responsibly:

  1. Educate and Inform: Focus on educating users about the benefits and unique features of Web 3 music platforms. Clearly explain the value proposition and how decentralized technologies empower artists and fans.

  2. Deliver on Promises: Avoid making unrealistic claims or sensationalizing features. Instead, highlight the genuine advantages of Web 3, such as fair compensation for artists, direct fan engagement, and innovative revenue streams.

  3. Foster User Feedback: Encourage open communication with users and value their feedback. Actively


Andre 3000 says, "It's just my interpretation of the situation." I also got a little help from my friends. So please don't "Damn, damn, damn James" me.

Information, descriptions, and timelines are off the cuff. Please feel free to do your own R&D and/or offer comments.



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